The More the Merrier: ReferralCandy Tracks and Incentivizes Affiliates Who Sell Tickets

Mitch is Eventbrite’s partnership manager. Keep up-to-date with partnerships by connecting on Twitter!


With SXSW events coming up and many more exciting Eventbrite partnerships, you’re going to be hearing a lot from me!

Today, we’re excited to announce an integration with ReferralCandy, a service that allows event organizers to set up an affiliate program. This program enables event organizers to recruit other individuals to separately promote the event to their network, and then tracks affiliate sales.

To get started, you can sign up for an account with ReferralCandy and they have provided a set up guide — but before you do, here is a quick preview of what they are offering:

Tracking:
ReferralCandy provides a secure tracking pixel to be implemented into the Eventbrite order confirmation page, so that you can be confident in accuracy and payouts when you see sales being tracked to an affiliate.

Analytics:
Not only can you track aggregate success of the campaign, but you can gain powerful insights into who is helping you sell the most tickets and which platforms are performing the best.

Customize Benefits for Affiliates:
For the affiliate who chooses to participate in your program, you can offer a variety of benefits. This includes future discounts to your events, pay through PayPal, or incentivize through charity donations.

Dashboard for Affiliates:
ReferralCandy offers a dashboard so that affiliates have insight into their referrals and can share directly to Facebook and Twitter.

We’d love to hear feedback on this integration, so let us know in the comments or on Facebook and Twitter!

If you’re interested in learning about more partners that integrate with Eventbrite, check out our directory of event integrations and partners!