The simple tool that can drive attendance through the roof

One of the fun things about setting up an Eventbrite event is that you have some amazing tools for bringing potential attendees to your event page—and some of the best ones are also the simplest. The option to “classify and “tag” your event is one of these: it’s actually really easy to use, but we realize it also sounds confusing to new users. “What happens when I classify my event?” you may be asking. “And what are tags, anyway?”  So we thought we’d clarify how these work, and explain what they can do for you. Because they’re actually critical tools in making your event a success, and can instantly increase your attendee numbers.

Here’s the process: Whenever you create an event on Eventbrite, you’re given the option (on the “Edit” page) to “classify and tag” your event. Classifying lets you select categories (such as “Conferences/Seminars” or “Performing Arts”) that describe your event. The tag option lets you enter some keywords and phrases you think potential attendees might use in a search.

Setting a category will allow your event to show up in the Eventbrite Directory. This is essential. Consider that a visitor to the Eventbrite website might be searching for an event just like yours, but never find it if it hasn’t been given a category. The Directory gets a lot of page views, so it’s crucial not to miss out on this easy way to get visibility. Here’s how the Directory looks to the future attendee:

Tags, on the the other hand, are the little bits of text—like “Dallas sporting events” or “NYC stand-up comedy”—that searchers might enter when looking for events like yours. They’re key for a few different reasons. First, they will help your event get found on a search engine like Google or Bing. Tags will also help your event show up on Eventbrite’s Event Search: the Eventbrite Event Directory uses the tags as a part of its search algorithm.

In other words, if you enter a phrase in the “tags” field, and someone enters that phrase into an Internet search, ideally your event will show up. Which leads to another question: how to come up with effective tags? Here are some tips:

  • Start by thinking like the attendees you want at your event. What would your ideal attendee be searching for? Would they mention things like location? Would they be general (“Bay Area food events”) or specific (“Oakland street food festival”)?  The great thing about tags is that you can try a few different options. Experiment!
  • Try taking a look at keyword search frequency tools like Google Trends, which track tag patterns. Compare and brainstorm which words and phrases have a larger audience.
  • Last, insert up to 5 tags in order of importance and size of potential audience. (It’s helpful to consider which searchers matter the most to you, and put tags aimed at them first.)

And that’s a basic intro to the how and why of classifying and tagging your Eventbrite events. We can’t emphasize enough how beneficial this quick step is. We see you throwing great events, and we want to help you make sure everyone knows about them!