Tag: Treasure Island Wines.

Guest post: The 5 Counter-Intuitive Signs Your Event Is Cool

I am often asked to describe my “coolest event ever,” and I tend to pause a bit too long in response. “Cool” is an ethereal, ephemeral concept, making it tricky to duplicate. For example, “eco-chic” elements may have been mesmerizing when revealed for the first time, but they can become hackneyed with insincere or sloppy emulation.
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Guest Post: 5 Crimes of Event Passion

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This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Today she discusses “crimes of event passion”—those mistakes you can make when you’re trying too hard to throw the perfect event.
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Guest post: Are you sabotaging your in-kind donations & sponsorship?

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Lou has previously written about taking smart event risks and generating more revenue with smaller events. Today she covers in-kind donations and sponsorships. Here are her 7 steps to donation redemption. “Dear Wine Shop” the email began. “My boss told me to get beer sponsors for our upcoming event…”
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Guest post: 5 ways to generate (more) revenue with small(er) events

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This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Last week, Louise shared her expertise on one of the trickiest subjects for organizers: which event risks are the right ones? Now, she addresses another tough question: how can you turn a smaller event into a big success?
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Guest post: 5 risks every event planner should take

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Risk aversion will never shift the ingenuity needle forward, evolve your event or the industry. But breaking free of complacency requires a sincere commitment. Below are some irreverent yet calculated risks that every event planner should dare to attempt – and they are tame enough to tackle all at once.
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