Tag: ROFE.

Guest post: Understanding Return on Fundraising Events

Event professionals have always had to deal with the pressure to please. More specifically, they have had to justify what their event is worth to event producers, executives, sponsors, and the public. Not everyone is able to see the inherent value. Especially in the post-AIG-retreat era, it has become vital to have evidence of your event’s value. This is especially true for fundraising events. However, defining a return on investment (ROI) is more complicated with fundraising events than just finding the difference between your revenue and expenses. The question about return on fundraising events (ROFE) lies in its definition. What factors need to be taken into account that are left out of its sister equations? And how should your producers, sponsors, and executives be viewing their investment?
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