Tag: promotional video.

Guest post: Moving beyond YouTube to build event awareness

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Before you start to upload promotional videos to YouTube, you should stop and think about what you are trying to accomplish. If all you are looking for is awareness of the event, then posting videos to YouTube may suffice. But if you are trying to engage people at a deeper level and would like them to visit the event website to learn more and possibly register, then simply posting your videos to YouTube is the wrong strategy.
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