When you hit “Publish” on Eventbrite, you are also simultaneously publishing your event to a network of Eventbrite partner sites, including Zvents, Eventful, Oodle.com and Upcoming.org. These are the largest sites on the web for people looking for events. What this means for your event is potentially unlimited exposure.

To ensure maximum exposure for your event, there are a few things you should take a few moments to do carefully before you publish:

1. Tag and categorize your event. When you add tags and choose a category for your event, Eventbrite makes this information a part of the HTML code in your event page. This helps SEO. We also send this data to our partner sites, along with all your event details, so they can use it to help their visitors find your event. So, be sure to tag liberally and select the most appropriate event category when you publish your event.

2. Location, location, location. Online, the accuracy of street addresses is of paramount importance. Small errors can result in gross misrepresentations about your event, which costs you attendees and revenue. On Eventbrite we encode your address to create Google Maps, we use it internally in our own site search, and we carefully pass this information along to our partners. As with tag and category information, our partners use this data to help their visitors find you. So, if your event has a physical venue, it pays to make sure the address is spot-on.

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I want to take a few minutes to review how it all works, and to illustrate how an affiliate program can fit into the bigger picture of successful event management.

What is it?
Eventbrite gives you the ability to create an affiliate program for any event you are hosting. You decide what you want to pay, and Eventbrite gives you everything you need to track affiliate referrals and commissions. You can make your affiliate program invitation-only, for just people in your personal network. Or you can make your program available to the general public. Public programs are published on the Public Affiliates Page.

How do you make it work for you?
Using an affiliate program can have a dramatic impact on the attendance and success of your event. With an affiliate program you can greatly extend your marketing reach, by allowing others to earn money by referring attendees to your event. Your affiliates can be people who work in your industry and who would like to promote your event on their websites or in their newsletters. Your affiliates can be people whom you have attracted to your public program by paying a generous commission and by holding a broadly appealing event.

To create an affiliate program for your event, just click on “Affiliate Programs” under the Promote menu on your event dashboard.

More about Eventbrite and Promoting your events
Helping event holders promote their events is a strong focus for Eventbrite. It’s where we think we can make the greatest difference to the success of your event. Our event promotion toolbox includes an assortment of outstanding communications and marketing tools, including everything you need to communicate effectively with your invitees, to compel attendance, and to promote your event on the Web. Eventbrite also works on your behalf to help spread the word about your event, by instantly publishing your event to the search engines and by publishing your event to a growing network of partner sites that serve seekers of events.

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Here are 5 ways effective ways to promote your event using Eventbrite’s promotion tools:

Web Promotion: Make sure the “Publishing Options” box is checked on your event details form. We’ll list your event in the Eventbrite event directory and we’ll blast your event out to all major search engines (Google, Yahoo, MSN, etc) as well as event listing sites. (Eventful, Oodle, and Googlebase)

Send Email Invites: After creating your event, send out email invitations to prospective attendees. Simply click “Email Invitations” on the Quick Actions drop down menu.

Affiliates: Sign up affiliates to help you promote your event. Create custom affiliate links for your event and track affiliate sign ups and ticket sales.

Website Integration: Publish the entire registration form on an outside website. Select “Website Integration” from the Quick Actions menu and follow the simple process. Alternatively, publish registration buttons and links on an outside website. Choose “Buttons and Links” to access that feature.

Event Promoter Widget: Publish the Event Promoter widget on other websites to show a slide show and calendar view of your upcoming events. Select “Event Promoter” from the Quick Actions drop down menu.

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