Tag: LinkedIn.

Social Commerce: A closer look at the numbers

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Here at Eventbrite, we are fascinated by the mechanics that drive social commerce. We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion. But the findings apply broadly to all eCommerce businesses, because the foundations of ecommerce are shifting as the social graph becomes a meaningful influence in driving transactions. Now with greater volumes of activity, we decided to take a deeper dive into the last six months of data to help understand the mechanics behind social commerce.
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Social Commerce: A First Look at the Numbers

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True social commerce promises to leverage the speed and connectivity of social networks to drive sales transactions. It’s an elusive promise that many companies have struggled to realize, but those that do will disrupt industries and create a new scale of business.
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Top 10 best practices on how to use social media to promote your event (Part II: #6-10)

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Last month, we ran Part I of our 10-point guide to using social media for great event promotion. We got a lot of great discussion and feedback around the post, and today we’re excited to share tips 6 – 10, which focus particularly on Twitter and LinkedIn. So enjoy, spread them around, and let us hear any tips of your own!
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Best practices in building an online community for your event

Live events carry a special thrill—but what happens after everyone goes home? How can an eventholder capture and build on that excitement? A strong online community will allow you to extend the life of an event on both sides—to generate buzz beforehand, and to keep the magic alive long after the physical gathering is finished. Yesterday we co-hosted a webinar on building a vibrant online community around your event.
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