Here at Eventbrite, we are fascinated by the mechanics that drive social commerce. We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion. But the findings apply broadly to all eCommerce businesses, because the foundations of ecommerce are shifting as the social graph becomes a meaningful influence in driving transactions. Now with greater volumes of activity, we decided to take a deeper dive into the last six months of data to help understand the mechanics behind social commerce.
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