In the past we enabled you to publish events to your profile wall, but now you have the option to publish to your Fan Page and promote your events directly to your Facebook fans. Here’s what it looks like:

Let your fans discover your event through Facebook, and then with our integration they can connect back to Eventbrite to register for the event. You can see the event that I created for these screenshots on our Facebook Fan Page – just look at the events tab.

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1. facebook f8 wrap-up

We’re very pleased to announce that event holders can now publish their events directly to Facebook right from within Eventbrite.  We’ve added this exciting new feature to allow Eventbrite event holders to more easily take advantage of Facebook as a promotional channel for their events.

Effective immediately, when you publish a new event on Eventbrite you can opt to additionally publish your event to Facebook at the same time.  With just a single click, all of your event information will be automatically transferred to Facebook, including the when, where, the event details and a link back to your Eventbrite registration page.

Eventbrite event holders who already have live events may also publish a copy of their event to Facebook at any time by clicking on the new “Publish to Facebook” option located on the Promote menu.

Once an event has been published to Facebook, event holders may invite their Facebook friends to their event from within Facebook and take advantage of other ways to share, socialize and promote events on Facebook.

A news feed update will appear on the event holder’s Facebook profile when they publish an event.

Likewise, anyone with a Facebook account may choose to add a news feed update whenever they register for an Eventbrite event.

For step-by-step instructions for event holders, please visit “How to Publish your event on Facebook“.

The integration of Eventbrite and Facebook is a product of Facebook Connect.

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Take philanthropy’s greatest hits and mix them with the newest, most innovative ideas of the future.  What do you get?  PHILANTHROPY REMIXED.  That is the concept behind this year’s Full Circle Forum taking place in San Francisco on November 13th.  Hosted by Full Circle Fund, this year’s Forum, promises to be a fantastic evening of civic engagement focused on bold models for sustainable social change. Based in San Francisco, Full Circle Fund is a philanthropy organization who mixes it up to cultivate and inspire the next generation of community leaders.  Their goal is to drive lasting social change in a variety of areas including technology, affordable housing, education, and the environment. Helping Full Circle rock the house (and the world) with the power of social innovation at this year’s Forum will be Nobel Laureate, Dr. Muhammad Yunus and Chief Operating Officer at Facebook, Sheryl Sandberg.

Buy Tickets Now

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Welcome to the 2nd installment of a new series of articles I kicked-off last month on the subject of how to promote your events online.  Part One was all about Twitter.  Last month I laid-out what I hope were some easy to follow and execute techniques for using Twitter to market your event.  Check it out now, if you missed it the first time!

As a general disclaimer, I should say that the methods and ideas I’ll be writing about in this series are not my own.  I don’t organize events.  What I know about promoting events online is 100% based on what I see users of Eventbrite doing.  Y’all are the amazing ones.  I am ever-in-awe of how clever and inventive a group of users you are.  My position here at Eventbrite affords me the opportunity to “snoop” on what y’all are doing.  And it is only for that reason that I have any insight into event marketing on the Web.  So, thanks for that!

This month I want to share a few tips for using Facebook to good effect.  But first I want to talk a little bit about the idea of creating “multiple instances” of your event on the Web.  Eventbrite recommends posting your event on as many other sites as you can.  We believe so strongly in the idea that we actually publish your event for you on a whole network of publisher partner sites.  At a minimum, you give a prospective attendee, whom you might not have otherwise reached, a way to discover your event.

On Facebook,  you gain that, but you also gain the opportunity to take advantage of a host of wonderful socialization mechanisms that Facebook has created especially for events.

The first step is, of course, to create an event page on Facebook for your event.  You just have to provide the basic details — when, where, etc.  And be sure to include a link back to your Eventbrite page in the space provided for a URL.  Once you’ve done this, you can proceed to invite people from your network.  But, honestly, that’s kinda boring.  You can do that on Eventbrite.  What’s really fun to do on Facebook with your event is to ask people who can’t come to your event to say they are.  This can include people who live too far away to attend, are celebrities, or just wouldn’t be all that interested in attending.  Especially desirable are people with big personal networks or networks with a focus on your event’s target attendee demographic.  Ask yourself, who in my network is friends with the people I’d like to have attend?  When they say they’re going, all their friends can see your event! This technique can be extremely effective.  Suddenly that “weak link” with half of IBM’s EMEA sales force in his network is your new best friend —

Another very effective technique is what I call carpet-bombing.  This is when you ask a small number of people who all share a lot of common friends to RSVP at once.  This can create the impression that an event is hot and that you should be sure to get in on what’s happening.  Say for example, you wanted to target Goodby Silverstein, all you would have to do is get two or three account managers and that popular admin to RSVP and you’d start an avalanche.  Here again, it’s nice that your friends can do this for you without actually having to show up or even buy a ticket, lol.

But perhaps my favorite Facebook feature for events is the ability to have attendees’ photo uploads automatically tagged to your event.  I love it.  Facebook let’s you assume that people who said they were going to your event, and who upload any pictures during your event or for a short time after your event, are uploading pictures from your event.  Facebook informs the uploader that [insert your event name] is suggesting a tag for their image.  This is, of course, great if your event actually generated many photographs and people are actually uploading them to Facebook.  But it’s also kinda cool because it let’s you “hijack” all the photo upload activity of anybody who RSVPed to your event.  This is a great way to extend the visibility of your event after the fact and prime future invitees.

Thanks again to all the Eventbrite event organizers who teach me something new every day.  We’ll see you back here next month.

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Eventbrite was the registration partner for the facebook f8 conference which took place yesterday in San Francisco, and by all accounts the event was a great success. Congrats to the facebook events team for a perfect execution and to all the participants, attendees and crew members who contributed to an exceptional conference. Eventbrite Photos.

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There are developer conferences and then there are Developer conferences. Now in its 2nd year, the facebook f8 conference brings together fans of what is certainly one of the most important software application platforms of all time, and arguably the most transformative of the business Web. In their own words: “Please join us at f8 ‘08 for an awesome day of learning, hacking, collaboration and diversion. The Platform team is working hard to put together eight hours of rich content for you this year, and we are incredibly excited about the community coming together.” And we are incredibly excited to be your registration partner for facebook f8! Thanks for choosing Eventbrite, and best of luck for a killer event.

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