New Chart for Eventbrite’s Promotional Tools

Ty is a Product Manager at Eventbrite. He focuses on delighting organizers with powerful, easy-to-use tools and making data look sexy.

From making event sharing on social sites seamless to offering personalized event recommendations on our mobile app and event directory, we’re always exploring new ways to get your event in front of more people and increase your ticket sales.

We also show you exactly how much traffic these built-in promotional tools drives to your event page and how they impact your sales, so you can see how using Eventbrite is paying off for you.

Recently, we updated the look and feel, and added a new chart view in the “Traffic from Promotional Tools” section (located at the bottom of the Event Dashboard page) to make it even easier for you to see what’s driving the most visits and sales to your event page.

At a glance, see what's driving the most visits and sales for your event.

At a glance, see what’s driving the most visits and sales for your event.

You’ll also notice that we’ve consolidated the types of promotion sources that are driving attendees to discover your event. Here are some of the most common ones you might see in your chart:

Eventbrite Search & Directory: People visit Eventbrite looking for interesting events in their area. This shows how many people searched for or found your event in our directory, and visited your event page.

Facebook/LinkedIn/Twitter Share Tools: Your attendees can be your biggest event promoters, and we’ve made it easy for them to share your event to their friends with one click on Facebook, Twitter, and LinkedIn. On average, we found that every time an event is shared on Facebook, it results in $4.15 in sales and 14 visits back to your site.

Eventbrite Mobile: The latest versions of our Eventbrite for iOS and Android apps enables people to easily discover local events, check out their friends’ events, and buy tickets right from their phone. See how much of your event page traffic and sales comes from mobile devices.

Eventbrite Attendee Newsletter: We send out a personalized event recommendation newsletter to people who attend events. Recommendations are based on each individual’s interests, social graph, location, and past behavior, and tend to have a higher click-through rate than average newsletters as a result.

Friends’ Events on Eventbrite: Last September, we introduced an option to see which events your friends are headed to by connecting your Facebook account to Eventbrite. They can see these friends in the Eventbrite search directory, as well as the My Tickets page, and we show you how many people visited your event page and bought tickets from seeing it there.

Eventbrite Partners: From Zvents to Eventful, we partner with various event distribution sites to reach people who are looking for events on those sites. Check out which sites drove visitors and sales to your event.

Eventbrite Website Integration: You can provide ticket and registration sales on your own website or blog — simply copy and paste the code for the ticket form, custom buttons or text links to add to your site, and we’ll automatically track all the visits and sales from people who clicked these links.

Eventbrite Email Integration: Did you know you can manage your email contacts in your Eventbrite account and send them email invitations for free? We track how often your email was opened and clicked, and whether or not it resulted in a visit to your event page or a sale.

Eventbrite Organizer Profile Page: You can upload a photo, add a description, and we’ll showcase all of your past and upcoming events on your organizer profile page. It’s a great place to send people to check out all of your events; they can click on the events they’re interested in.

Have any questions about these promotion sources? Let us know in the comments below!