10.07
When you hit “Publish” on Eventbrite, you are also simultaneously publishing your event to a network of Eventbrite partner sites, including Zvents, Eventful, Oodle.com and Upcoming.org. These are the largest sites on the web for people looking for events. What this means for your event is potentially unlimited exposure.
To ensure maximum exposure for your event, there are a few things you should take a few moments to do carefully before you publish:
1. Tag and categorize your event. When you add tags and choose a category for your event, Eventbrite makes this information a part of the HTML code in your event page. This helps SEO. We also send this data to our partner sites, along with all your event details, so they can use it to help their visitors find your event. So, be sure to tag liberally and select the most appropriate event category when you publish your event.
2. Location, location, location. Online, the accuracy of street addresses is of paramount importance. Small errors can result in gross misrepresentations about your event, which costs you attendees and revenue. On Eventbrite we encode your address to create Google Maps, we use it internally in our own site search, and we carefully pass this information along to our partners. As with tag and category information, our partners use this data to help their visitors find you. So, if your event has a physical venue, it pays to make sure the address is spot-on.
No related posts.
Jack,
you guys are doing a great job networking in the event industry. Also, many of our clients use your service.
As discussed in person before, I’d suggest to add a section for premium promotion partners. The free calendar services like upcoming.org are not providing enough exposure and targeting for many clients. In the premium section you could add partners that offer paid services, including PR agencies specialized in event marketing, consultants that help create event marketing strategies, directories like masterplanner, and paid list services like ours. I’m sure many of your clients are looking for solutions besides the free stuff… let’s stay in touch!
Would you consider adding my event listings site to the list of sites you forward events to? We handle a number of newspaper, TV and radio station websites. We kind of fly under the radar, however. We currently have about 200,000 listings at our site. Thanks,
Bruce