Master Your Marketing: Part 3 of 3

This series is authored by Claire Broadley, of wish.co.uk, a daily deals site in the UK.

We’re discussing ways to make the most of your event marketing. Today’s post is about getting the word out about your event through social media. Read Part One of the series, on writing your event description and page, or Part Two, on using WordPress plug-ins for your best blog.

Reach Out

Once your blog post is published, you’ll want to get the word out. Social media marketing is a prickly subject and would warrant a post all of its own. However, there are basic things you can do to make your Twitter and Facebook pages entertaining and interesting.

First, be respectful; don’t keep re-posting the link to your blog post or your Eventbrite page over and over. Your followers have chosen to follow you because they like what you talk about and they want to know more. They don’t want you to flood their timeline. Once they’ve read a post, they won’t be convinced simply because you send them the link again. Also, people will quickly lose patience if you bug them about an event on an hourly basis. Subtlety is needed!

So what else can you do to publicise it? Once your initial event post is out there, you could try blogging about the event or the people involved. Try writing posts in advance and scheduling them. For one event I ran, I created 10 posts and set one to publish each day for 10 days before the event. The event sold out three days beforehand, simply because the additional information was enough to persuade lots of sign-ups at the last minute.

If you often publish events, consider using a service like dlvr.it to automatically find your WordPress posts and send them to a Facebook profile or Twitter account. dlvr.it works by scanning your RSS feed; you can automatically add hashtags or schedule the updates for particular times of day.

What about quirky ways to involve people? Put a QR code on your paper flyers, or use bit.ly to create a catchy, customised URL that takes people directly to your Eventbrite page. Put the short URL on your flyers so people can easily tap it in to their smartphone there and then. Whatever you can do to catch the eye is good.

Posts focusing on particular aspects of the day can keep your social networks topped up with fresh content, and it also means you don’t have to continually post the same link to your event page over and over. Remember to link back to Eventbrite each time, placing a call to action at the end of your post to encourage people to book their place. Use videos and images to make your blog attractive, and try to get as many people involved as you can.

Hopefully this series has given you some ideas for effective marketing of your events on your blog, and on social media. Post in the comments with your own tips and tricks!

Have some tips of your own? Tell us, on Facebook and Twitter!

Check out Eventbrite for planning your next event, and see how easy it can be to plan, promote, and collect payments.