Is Social Media Hurting Your Ticket Sales?

As Eventbrite’s Community Manager, I spend a lot of time interacting with our users via social media. I watch people promote their events on Facebook, Twitter, LinkedIn, Google Plus, and even Instagram. We’ve seen how effective social media can be in promoting your events and driving ticket sales, but it needs to be done right. How do you know if you’re doing it right? Start with these three tips.

Disclaimer: The stories you are about to see are true. The names have been changed to protect the innocent.

1. If your post is asking people to buy a ticket, include the link. Always. You’d be shocked to see how many people tweet, “Buy your ticket today!” or “Tickets on Eventbrite!” Tens of thousands of tickets are sold every day through Eventbrite, so you can imagine it might be difficult for potential attendees to find your event without a link. Make it as easy as possible for people to find and register for your events, so be sure to add the event registration page in your posts. If you’re worried that the full URL will take up too much real estate, check out a link shortener like bitly.com.

DO: Include the link where you can register for the event.

 

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DON’T: Direct people to Eventbrite. They might get lost!

2. Change up your messaging. Would you follow a Twitter account that just tweeted the same message over and over and over again? Probably not. Before you write your next post, think about the brands or event organizers that you like to follow, and why you like following them. It can be really helpful to use a calendar to map out your messaging (I love Google docs, personally). When all of your content is laid out in front of you, it’s easy to see if all of your posts look identical or if you’re changing things up enough.

 

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DON’T: Tweet like Polly Party. Tweeting the same message over and over is a snore.


3. Be friendly and accessible. Sometimes people forget that half of social media is literally ‘social.’ Did someone tag you in a post? Did someone mention you in a tweet? Say thank you! Respond! If you’re fun and engaging online, people are going to want to hang out with you offline at your event.

DO: Be friendly and engaging!

 

What other suggestions would you add? Tell us in the comments below!