Many of our eventholders have realized that their event pages have promotional value.  They are seen by all of the invitees to an event in the days leading up to, and in many cases these pages enjoy steady traffic long after the event from links they have received on numerous sites and from placing well in the search engines.  One popular way to give something back to the sponsors of your event is to give them visibility and links on the event page.

This is usually done by placing those elements in the event details or “hosted by” areas of the event page, both of which allow for full HTML.  But a more streamlined approach is to allow for sponsors to obtain a link on the event page as soon as they register for the event. In this case, a “sponsor” is simply someone who is willing to pay you a small premium over the regular ticket price for the benefit of having a link to the site of his choice on your event page.

What we want is for the link to go up as soon as the sponsor pays, automatically and with no need for intervention from the event organizer.  This effect can be achieved by working with ticket types and by taking advantage of the display attendee info on the event registration page option.  The first step is to create two paid ticket types, one for regular attendees and one for sponsors.  You may wish to name the sponsor ticket type something like “Sponsorship (includes link)” and/or provide some descriptive text in the “more info” area explaining that a sponsorship level ticket includes a link on the event page.

Once you have created the two ticket types and saved your event page as a draft, you’ll want to click on “Collect Custom Information” from the Manage Event menu.  Select “Collect information below for each attendee”.  Next, select to collect information only from the sponsor ticket type.  Choose to collect “Website” info from among the choices shown under “Work Information”.  Save Changes.  Go back to the edit event page and scroll down to the bottom of the page and select “Show attendee list on the event registration page”.  If you are also collecting or wish to display any info from regular attendees, you should select it.   Be sure to select to display “Website” so that the sponsors’ links will appear.  Website information will not be collected from regular attendees, and thus will not be displayed on the event page.  Only those who pay at sponsor level will be asked to provide a website URL during registration.  This URL will appear on the page as soon as they pay.  Here’s an example event where both ticket types are free.

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