This is a guest post by Upasna Gautam, Digital Marketing Intern at Magic Logix, a digital interactive marketing agency specializing in customized website design, website development, SEO and online marketing. Upasna previously shared her marketing expertise in this extremely helpful post on crafting the perfect email pitch. Today she writes on a topic that’s critical for many businesses using Eventbrite: the 5 reasons you need to channel the marketing power of a blog.
Perhaps it sounds slightly hackneyed, but there’s a simple tool that must be integrated into any successful web marketing campaign: the blog. Bloggers have essentially established and now sustain social media. Without them, there wouldn’t be much to Digg, Like, or Stumble. Incorporating this little device into your marketing efforts is easy, low-cost, and produces high yields if done the correct way—with consistency and quality. Here are five reasons you absolutely need to jump on this bandwagon:
1) Leads. The blog community is a gold mine of leads for your business. Each time you launch a new service, publish a how-to piece, etc, your blog can act as a means to reach out to your leads. This is where communication becomes a determining factor in the success of your blog. If you have set your company as a reputable source that has been active in engaging with its readers, you should have a high rate of lead to client conversion.
2) Press. Press release submission is indeed a very important aspect of traditional marketing, however, good press release services can cost thousands of dollars. Take a wild guess as to how the most popular bloggers market their new products. Yup, you’re right—they blog it. Using your blog as a platform for your business’ press is not only free, but provides direct advertising to your most qualified leads. Free advertising to your best potential clients—it doesn’t get better than that.
3) Visibility. This is one of, if not the most, important reasons why a blog can serve as the best marketing tool for your business. Maintaining a successful blog requires regular updating of its content and information which in itself enhances your online presence. In addition, quality content is frequently linked by other bloggers. This further improves your placement on search engines and increases your visibility.
4) Credibility. Think of it this way: Would you trust the opinion of a stranger over that of your friend? Probably not. If you regularly interact with your readers, you are already building a relationship—this does wonders for your credibility. Potential clients and customers want to know who is behind the product and/or services they are buying from. If you are able to have a healthy relationship with your readers, it gives your business a face and people know they are dealing with someone they “know” and might have been in touch with personally.
5) Feedback. Blogging will permit your readers to provide you with valuable insight and feedback on your products, services and business. This will allow you to tweak and respond better to your target market. Always keep in mind that your readers are your best leads, so their feedback is of utmost importance. Within just minutes of publishing a post you can receive feedback, allowing the necessary adjustments to be made as suggested by your readers.
Although the Web can be likened to an endless pit of information, you can direct a flurry of users to your corner of the web by providing quality content on a consistent basis.