Guest Post: 5 Basic Facebook Business Page Optimization Tips

This is a guest post by Upasna Gautam, Digital Marketing Consultant at Magic Logix, a digital interactive marketing agency specializing in customized website design, website development, SEO and online marketing. Upasna previously shared her marketing expertise on crafting the perfect email pitch and the reasons you need to channel the marketing power of a blog.

Whether you need to connect with clients, promote your brand, generate buzz, or share post-event pictures, your Facebook Business Page should be a primary weapon in your marketing arsenal. With these five tips, this powerhouse program single-handedly offers the ability to spread the word, increase awareness, and accomplish your goals.

1. Create and set a unique Facebook name. You can do this by going to www.facebook.com/username and selecting your Business Page (not your Personal Profile) from the drop-down list. This unique name will also be used for your unique Facebook URL. Also, choosing your name is one and done – once you choose it, you can’t change it, so be sure to double check for errors.

2. Add interactive Facebook applications. Facebook offers over 550,000 active applications, many of which help promote your own website and content via your Facebook Business Page. In addition to providing a user-friendly interface, most of the applications are very easy to install and customize. Also, integration and usage of these applications will promote links to your website, blog, or online retail space. Here are my top five must-haves: Networked Blogs, Static FBML (Facebook’s HTML), Promotions, Slideshare, and Reviews.

3. Add the Like button plug-in to your website. To encourage your blog followers and website visitors to follow you on Facebook, add the Facebook Like plug-in to your site. This button is a single line of generated code that allows people to share your content with their network of friends. By clicking on the Like button, a story appears in the user’s friend’s news feed with a link back to your site. In addition, users have the ability to add a comment, giving more prominence to the published story on Facebook.

4. Be social, and let your fans, too. Locking down your page to limit management time is going to make your page less fun and less interactive for users. Let users to post on your wall, add photos, tag, add videos and comment on your posts and posts made by other fans. Enabling interactive options may result in a spam post here or there, but you can monitor all activity and delete what you deem inappropriate.

5. Optimize your status updates with keywords. It’s significant to note that Facebook pages are indexed by search engines, meaning public updates from your Business Page (unlike your Personal Profile) often show up in Google’s real-time search results. When posting a new update on your page, keep your most important keywords in mind. Also, try to add a picture when possible – Facebook updates with images posted on Business Pages are clicked on 54 percent more than text-only updates, and even 22 percent more than posts with a video update.

For many small to mid-size businesses, Facebook pages are increasingly becoming a second homepage. Employing these basic optimization tactics within your Business Page can significantly enhance your visibility and outreach not only through Facebook, but the entire World Wide Web.