When we talk to event organizers, one of the top items they ask for advice or help with is selling more tickets. In the spirit of St. Patty’s here are our favorite ways to drive more registrations –and luck has nothing to do with it!
Step 1: Write a Super-Compelling, FOMO-Inducing Event Page. This post walks you through the necessary steps of creating an event page that is not only informative but also helps convert potential attendees into registered attendees! Additionally, this post highlights the best way to prove the value of your event (aka, how to best create FOMO: Fear of Missing Out).
Step 2: Make Sure Your Registration Page is Mobile-Friendly. Research shows that people check their smart phones about 150 times a day. (THAT IS A LOT, YOU GUYS) This post explains the benefits of using Eventbrite and how to best keep your event in front of your audience with Eventbrite for Mobile.
Step 3: Learn The Ticketing Lifecycle & Market Accordingly We’ve found that when events go on sale, there are two natural spikes in the ticketing lifecycle. The first happens when the event first goes on sale, and the second is right before the event takes place (procrastinators unite!). These tips will help you learn how to balance out the ebbs and flows of the typical onsale so that you’re not scrambling to sell 80% of your tickets the week before the event takes place.
Step 4: Smart Social Media Marketing Based on our Social Commerce Reports, we know that of all of the social media platforms, that Twitter drives the most event page views, and Facebook drives the most sales. Tapping into these free tools can seriously make or break your event promotion efforts. This post walks you through Twitter basics for efficiently getting the word out about your event and engaging with your community.
Step 5: Don’t Forget Your Evangelists Consistently engaging with your community of super-fans is an easy and efficient way to drive extra ticket sales. Allow your ‘event evangelists’ to help you get the word out to their communities as well, but don’t forget to thank them for their help!
Planning an event can be a stressful process, but if you’ve mastered the above steps, we’re confident your next event will be a sell-out! Who needs luck!? Not you.
What tips would you add to this list? Tell us in the comments below!