• Organic: Blogs may be perceive as more ‘real’, in fact, 70% of bloggers say they blog about brands on their blog organically. Additionally 75% of bloggers describe themselves as ‘sincere’.
• Barrier to Entry: Many online news sites now require a paid submission or log-in. With blogs, there is rarely a fee to read, which means anyone with internet can read them!
Another wonderful way to get in front of bloggers is through sponsorship at blogger-specific events. While many blogger events may have standardized sponsorship packages, I encourage all organizations to think outside the box. Do something different; something that may not make or break an event, but make it memorable. Here are some examples of what we’ve done at Eventbrite: